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How to use Email Marketing to Generate Millions from your Lists and Why Most Businesses Completely Screw it Up…

Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your “failed” lists (old clients, unconverted prospects). Yet most businesses completely FAIL to maximise the... Read more

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Will Social Media Ever Work for Your Business?

You could be forgiven for thinking that marketing is changing. You no longer use Direct Mail because of the expense and hassle, your Google AdWords campaigns are becoming harder and more expensive as competition increases, Email Marketing... Read more

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Think Email is Boring? Our New Research Might Make You Think Again!

You May Think Emails are Boring – But Here’s Why They Could Make You a Lot of Money… By Haydn Rowe The exciting things to be running with today are usually social – Twitter, Facebook, LinkedIn, Pinterest,... Read more

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Is Ugly Better? Why a Direct Response Website is actually a thing of Beauty…

By Haydn Rowe Creating a website can often be an extraordinarily confusing process. Everyone gets to have a say (it seems) and often what looks good gets picked over what “works good.” The result is painful –... Read more

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Designing the page layouts for your website

By Haydn Rowe Successful websites understand that visitors have a primary purpose when viewing a page – to get information. They also understand that visitors have different requirements … Some people will arrive at your website to... Read more

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Your Website Development Team

By Haydn Rowe Very often these days you will come across individuals, such as a graphic designer or a web developer, who will offer to design, build and maybe even populate and optimise you a website. However... Read more

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How to create a keyword plan . . .

By Haydn Rowe We’ve previously discussed the importance of creating traffic for your website and one of the techniques we mention is Search Engine Optimisation (SEO). SEO is a big topic, with many methods, theories, updates and... Read more

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How to convert website traffic

By Haydn Rowe Usually when we first review a website, we notice that the site has lots of traffic, but little conversion. In this situation (unless you are developing a new website from scratch), often the fastest... Read more

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Creating Website Traffic

By Haydn Rowe If you are creating a new website from scratch, then you will want to ‘build in’ traffic generating techniques from day one. If you currently have a website and are not looking at developing... Read more

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The “Clean” Website Paradox

By Haydn Rowe So often the brief for a website designer or developer begins with the words – “we want this website to be fresh and clean”. And one thing many people say about their current website,... Read more

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