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How to use Email Marketing to Generate Millions from your Lists and Why Most Businesses Completely Screw it Up…

Email broadcasting gives you the ability to generate millions in sales revenue from your customer and prospect lists – and even from your “failed” lists (old clients, unconverted prospects). Yet most businesses completely FAIL to maximise the rate at which they monetise their lists because the either don’t use Email Marketing as the engine, or they get it wrong. Either... Read more

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Will Social Media Ever Work for Your Business?

You could be forgiven for thinking that marketing is changing. You no longer use Direct Mail because of the expense and hassle, your Google AdWords campaigns are becoming harder and more expensive as competition increases, Email Marketing seems too spammy – and all the talk is of Social Media being the next big thing in marketing. So, with all the... Read more

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Think Email is Boring? Our New Research Might Make You Think Again!

You May Think Emails are Boring – But Here’s Why They Could Make You a Lot of Money… By Haydn Rowe The exciting things to be running with today are usually social – Twitter, Facebook, LinkedIn, Pinterest, Google+ and so on. But our new research is sobering. And a timely reality check. Yes social media is exciting, and for some... Read more

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Is Ugly Better? Why a Direct Response Website is actually a thing of Beauty…

By Haydn Rowe Creating a website can often be an extraordinarily confusing process. Everyone gets to have a say (it seems) and often what looks good gets picked over what “works good.” The result is painful – a good looking website, often with decent (even high) levels of traffic – but NO leads, NO prospects and NO new database contacts.... Read more

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Designing the page layouts for your website

By Haydn Rowe Successful websites understand that visitors have a primary purpose when viewing a page – to get information. They also understand that visitors have different requirements … Some people will arrive at your website to investigate your products and services, some to buy now, others to research the credibility of your company, and some looking for free information... Read more

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Your Website Development Team

By Haydn Rowe Very often these days you will come across individuals, such as a graphic designer or a web developer, who will offer to design, build and maybe even populate and optimise you a website. However it is highly unlikely that one person alone has the full skill set required to create the right website for your business –... Read more

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How to create a keyword plan . . .

By Haydn Rowe We’ve previously discussed the importance of creating traffic for your website and one of the techniques we mention is Search Engine Optimisation (SEO). SEO is a big topic, with many methods, theories, updates and changes circulating as to how best get your website to the ‘top of Google.’ This leads to much debate about the best SEO... Read more

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How to convert website traffic

By Haydn Rowe Usually when we first review a website, we notice that the site has lots of traffic, but little conversion. In this situation (unless you are developing a new website from scratch), often the fastest and easiest way to improve results is to focus on conversion techniques first, and creating more traffic later. A Conversion occurs when a... Read more

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Creating Website Traffic

By Haydn Rowe If you are creating a new website from scratch, then you will want to ‘build in’ traffic generating techniques from day one. If you currently have a website and are not looking at developing a new one, it’s worth evaluating your current traffic generating activity. It’s important to remember that you do not just want any traffic;... Read more

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The “Clean” Website Paradox

By Haydn Rowe So often the brief for a website designer or developer begins with the words – “we want this website to be fresh and clean”. And one thing many people say about their current website, is that “it’s a mess, we need a cleaner website”. Really? Why? Let’s test that burning desire for a “clean” or “cleaner” website... Read more

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