Blog / Online Marketing

Your Website Development Team

By Haydn Rowe Very often these days you will come across individuals, such as a graphic designer or a web developer, who will offer to design, build and maybe even populate and optimise you a website. However it is highly unlikely that one person alone has the full skill set required to create the right website for your business –... Read more

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Creating Website Traffic

By Haydn Rowe If you are creating a new website from scratch, then you will want to ‘build in’ traffic generating techniques from day one. If you currently have a website and are not looking at developing a new one, it’s worth evaluating your current traffic generating activity. It’s important to remember that you do not just want any traffic;... Read more

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All in under 10 seconds . . .

By Haydn Rowe All this happens in under 10 seconds? One thing that amazed me about this summer’s Olympics (remember that?) was the expert commentary on the 100m sprint. For me, the fascinating thing was reading and hearing of experts breaking down an event that seems to happen in a flash (9.63 seconds for Usain Bolt’s 100m final winning run) into... Read more

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Website Essentials

By Haydn Rowe Whether you are selling face to face, writing a direct mail letter, an email or a web page the same basic rules apply. And one of the most basic rules is to “ask for the order”. In fact, if you’ve ever employed sales people who could not, or did not ask for the order, the chances are... Read more

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Social Media And Your Business

By Haydn Rowe EXPOSED: The Truth About Social Media and Your Business? When Google AdWords and Pay Per Click advertising came along 7 or 8 years ago, direct response, results based marketers like ourselves took to it like a duck to water. It has everything we love about marketing and more. It’s like direct marketing on steroids! It’s measurable. It’s... Read more

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Online Marketing Mistakes

By Haydn Rowe The 7 Most Common Mistakes Most Businesses Make with their Online Marketing – Ignore Them at Your Peril… For me, getting this part of your business right is vital to your future survival and prosperity. I really do believe that if you fail to become excellent at online marketing, you are increasing your chances of failure. With... Read more

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Advanced Google Adwords Techniques

By Haydn Rowe Five Advanced Google AdWords Techniques… Google AdWords is getting more competitive, costs are rising and it is getting harder to generate low cost or profitable leads. But despite that, when it comes to online marketing it is still THE big one. Despite the emergence and rise and rise of Facebook, LinkedIn and the like, you just can’t... Read more

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Google Image Ads

By Haydn Rowe Banner Ads are Back – But This Time Google Have Figured Out How to Make Them Work… Banner Ads were all the rage in the dotcom boom. And they got a bad name. Really bad. Back then, advertisers purchased large bundles of ads, for seemingly small amounts per impression – which usually added up to large invoice... Read more

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Effective Online Marketing

By Haydn Rowe 11 Ways To Grow Your Business Now An effective online marketing strategy is pivotal. It can send your enquiry rate through the roof, dramatically slash your cost per enquiry and bring you a flood of new customers. And if you’re not getting to grips with online marketing, your competitors will walk all over you. This is not... Read more

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