Blog / Website design

Is Ugly Better? Why a Direct Response Website is actually a thing of Beauty…

By Haydn Rowe Creating a website can often be an extraordinarily confusing process. Everyone gets to have a say (it seems) and often what looks good gets picked over what “works good.” The result is painful – a good looking website, often with decent (even high) levels of traffic – but NO leads, NO prospects and NO new database contacts.... Read more

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Designing the page layouts for your website

By Haydn Rowe Successful websites understand that visitors have a primary purpose when viewing a page – to get information. They also understand that visitors have different requirements … Some people will arrive at your website to investigate your products and services, some to buy now, others to research the credibility of your company, and some looking for free information... Read more

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Your Website Development Team

By Haydn Rowe Very often these days you will come across individuals, such as a graphic designer or a web developer, who will offer to design, build and maybe even populate and optimise you a website. However it is highly unlikely that one person alone has the full skill set required to create the right website for your business –... Read more

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The “Clean” Website Paradox

By Haydn Rowe So often the brief for a website designer or developer begins with the words – “we want this website to be fresh and clean”. And one thing many people say about their current website, is that “it’s a mess, we need a cleaner website”. Really? Why? Let’s test that burning desire for a “clean” or “cleaner” website... Read more

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The Importance of Navigation Structure

By Haydn Rowe When it comes to the structure of your website there are two essential requirements. 1. The first is that you keep it flat by keeping your pages as close to the Home Page as possible. 2. The second is that you create ‘silos’ of ‘like’ pages. Let’s take ‘keeping it flat’ first. 1. Good Site Structure –... Read more

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