Blog / Website Optimisation

Is Ugly Better? Why a Direct Response Website is actually a thing of Beauty…

By Haydn Rowe Creating a website can often be an extraordinarily confusing process. Everyone gets to have a say (it seems) and often what looks good gets picked over what “works good.” The result is painful – a good looking website, often with decent (even high) levels of traffic – but NO leads, NO prospects and NO new database contacts.... Read more

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How to convert website traffic

By Haydn Rowe Usually when we first review a website, we notice that the site has lots of traffic, but little conversion. In this situation (unless you are developing a new website from scratch), often the fastest and easiest way to improve results is to focus on conversion techniques first, and creating more traffic later. A Conversion occurs when a... Read more

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