Blog

The “Clean” Website Paradox

By Haydn Rowe So often the brief for a website designer or developer begins with the words – “we want this website to be fresh and clean”. And one thing many people say about their current website, is that “it’s a mess, we need a cleaner website”. Really? Why? Let’s test that burning desire for a “clean” or “cleaner” website... Read more

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The sensational impact of Speed-to-call on conversions…

By Haydn Rowe Sometimes you hear things and they just stay with you. A few years ago I was doing a Marketing Diagnostic with a client who had asked us to review their marketing and they said something that made a lasting impression. That chance comment came back to me (and put it completely into context) when an email from... Read more

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All in under 10 seconds . . .

By Haydn Rowe All this happens in under 10 seconds? One thing that amazed me about this summer’s Olympics (remember that?) was the expert commentary on the 100m sprint. For me, the fascinating thing was reading and hearing of experts breaking down an event that seems to happen in a flash (9.63 seconds for Usain Bolt’s 100m final winning run) into... Read more

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Two surprising graphs . . .

By Haydn Rowe Two graphs that might shock you… At first glance, there appears to be something not quite right about the two graphs below. When you look at what is the most active, most prolific and most engaged with communications medium on the Internet today – it can’t still be email? Surely there is a mistake! After all, aren’t... Read more

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How often can you email your clients?

By Haydn Rowe How often can you email your clients and prospects without killing your list? Would you email your clients 50 times a year? Most business people and marketers recoil in horror at the thought! ‘That’s spamming’ they cry! ‘I’d completely ruin the relationship we have with our clients!’ Well, maybe you would. But honestly, how do you know?... Read more

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The Importance of Navigation Structure

By Haydn Rowe When it comes to the structure of your website there are two essential requirements. 1. The first is that you keep it flat by keeping your pages as close to the Home Page as possible. 2. The second is that you create ‘silos’ of ‘like’ pages. Let’s take ‘keeping it flat’ first. 1. Good Site Structure –... Read more

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Email Marketing

By Haydn Rowe Email Marketing and How It Could Unlock Your Sales Potential for Just a Few Pennies… You already know that staying in touch with prospects and customers is vital to maximising your sales potential. But, most businesses do NOT stay in touch like they should – and lose sales as a result. Today, it is cheaper and easier... Read more

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Website Essentials

By Haydn Rowe Whether you are selling face to face, writing a direct mail letter, an email or a web page the same basic rules apply. And one of the most basic rules is to “ask for the order”. In fact, if you’ve ever employed sales people who could not, or did not ask for the order, the chances are... Read more

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Social Media And Your Business

By Haydn Rowe EXPOSED: The Truth About Social Media and Your Business? When Google AdWords and Pay Per Click advertising came along 7 or 8 years ago, direct response, results based marketers like ourselves took to it like a duck to water. It has everything we love about marketing and more. It’s like direct marketing on steroids! It’s measurable. It’s... Read more

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Online Marketing Mistakes

By Haydn Rowe The 7 Most Common Mistakes Most Businesses Make with their Online Marketing – Ignore Them at Your Peril… For me, getting this part of your business right is vital to your future survival and prosperity. I really do believe that if you fail to become excellent at online marketing, you are increasing your chances of failure. With... Read more

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