Blog May, 2013 | WD&M

The sensational impact of Speed-to-call on conversions…

By Haydn Rowe Sometimes you hear things and they just stay with you. A few years ago I was doing a Marketing Diagnostic with a client who had asked us to review their marketing and they said something that made a lasting impression. That chance comment came back to me (and put it completely into context) when an email from... Read more

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Featured Testimonial:

"Owning a hotel on an island in the Hebrides can have its challenges! We formed a strategic alliance with our local ferry service, and then created a Special Offer to our database using a mixture of online marketing and direct mail, offering to pay guests' ferry fares for bookings in our off-peak winter season. With costs of under £1000, the offer has so far generated over £20,000 revenue at what is usually a very quiet time of year. We're also seeing significantly higher volumes of traffic and bookings via our website."

Richard Nealon, The Western Isles Hotel

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